About 1,886,398 results (4,299 milliseconds)
Mr. P Ronan's RCHK website - 4.6. The extended marketing mix (7Ps)
https://sites.google.com/a/rchk.edu.hk/mr-pronan/home/ib-business-management/concept-4-culture/4-6-the-extended-marketing-mix-7ps The extended service marketing mix places 3 further P's which include People, Process and Physical evidence. All of these factors are necessary for optimum ...
The 7Ps Classification of the Services Marketing Mix Revisited: An ...
https://books.google.com/books/about/The_7Ps_Classification_of_the_Services_M.html?id=yDYqnQAACAAJ The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of Their Generalisability, Applicability and Effect on Performance ...
Rosanna Leung - Google Scholar
https://scholar.google.com/citations?user=oiMl5aAAAAAJ&hl=en Journal of Travel & Tourism Marketing 26 (7), 735-746, 2009. 92, 2009. A service failure framework of hotels in Taiwan: Adaptation of 7Ps marketing mix elements.
Riddhisha Jain - Google Scholar
https://scholar.google.com/citations?user=733dRQ4AAAAJ&hl=en Analyzing and Exploring the Effectiveness of Each Element of 7Ps of Marketing Mix. R Jain, S Jain. International Journal of All Research Education and ...
Quang Hung Do - Google Scholar
https://scholar.google.com/citations?user=XgdZFFwAAAAJ&hl=en Understanding consumer satisfaction with railway transportation service: An application of 7Ps marketing mix. Q Do, T Vu. Management Science Letters 10 (6), ...
DM Arvind Mallik. Ph.D - Google Scholar
https://scholar.google.com/citations?user=-FGa8O4AAAAJ&hl=en Customer centric approach using 7ps of marketing mix. A Mallik, SN Farhan. International Journal of Innovative Knowledge Concepts 6 (11), 136-149, 2018. 3, 2018.
Nitirat Maleewat (Ph.D) - Google Scholar
https://scholar.google.com/citations?user=BkK4N2EAAAAJ&hl=en THE INFLUENCING EFFECT OF THE SERVICE MARKETING MIX (7PS) AND CUSTOMER SATISFACTION ON BRAND TRUST: HOTEL INDUSTRY IN THAILAND. N Maleewat. Faculty of Business ...
HEMANATHAN M - Google Scholar
https://scholar.google.com/citations?user=leG9sv0AAAAJ&hl=en SRM Institute of Science and Technology - Cited by 6 - Commerce - Finance - Marketing ... EFFECT OF THE SERVICE MARKETING MIX (7PS) ON CUSTOMERS ...
Pervaiz Ahmed - Google Scholar
https://scholar.google.com/citations?user=kyGC0roAAAAJ&hl=en Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics. M Rafiq, PK Ahmed. Marketing intelligence & planning 13 ...
Dr.rumpapak Luekveerawattana - Google Scholar
https://scholar.google.com/citations?user=jdzJxoIAAAAJ&hl=en THE STUDY OF MARKETING MIX (7Ps) AFFECT TO TOURISTS'EXPECTATION AT PHO TEMPLE, BANGKOK, THAILAND. R Luekveerawattana. INTERNATIONAL ACADEMIC MULTIDISCIPLINARY ...
Mr. P Ronan's RCHK website - 4.2. Marketing planning
https://sites.google.com/a/rchk.edu.hk/mr-pronan/home/ib-business-management/concept-4-culture/4-2-marketing-planning Amongst the other marketing mix models have been developed over the years is Boom and Bitner's 7Ps, sometimes called the extended marketing mix, which include ...
Sayed Darwish Elgarhy - Google Scholar
https://scholar.google.com/citations?user=DYvFwx8AAAAJ&hl=ar The influences of services marketing mix (7ps) on loyalty, intentions, and profitability in the Egyptian travel agencies: The mediating role of customer ...
Poh Theng (Beatrice), Loo - Google Scholar
https://scholar.google.com/citations?user=w7HtE8MAAAAJ&hl=en A service failure framework of hotels in Taiwan: Adaptation of 7Ps marketing mix elements. PT Loo, R Leung. Journal of vacation marketing 24 (1), 79-100, 2018.
Sanjeev Natvar Jain - Google Scholar
https://scholar.google.com/citations?user=YlKzUI0AAAAJ&hl=en Analyzing and Exploring the Effectiveness of Each Element of 7Ps of Marketing Mix. R Jain, SN Jain. International Journal of All Research Education and ...
BURCU ADIGÜZEL MERCANGÖZ - Google Scholar
https://scholar.google.com/citations?user=O-LIOrkAAAAJ&hl=fr An intelligent approach for analyzing the impacts of the COVID-19 pandemic on marketing mix elements (7Ps) of the on-demand grocery delivery service. BC Altay, ...
Haruna Isa Mohammad - Google Scholar
https://scholar.google.com/citations?user=PcTVupsAAAAJ&hl=en 7PS marketing mix and retail bank customer satisfaction in northeast Nigeria. HI Mohammad. British journal of marketing studies 3 (3), 71-88, 2015. 159, 2015.
Dr Annmarie Hanlon - Google Scholar
https://scholar.google.com/citations?user=EvtGFvAAAAAJ&hl=en The SAGE Handbook of Digital Marketing. TL Tuten, A Hanlon. SAGE Publications Ltd, 2022. 6, 2022. How to Use the 7Ps Marketing Mix. Smart Insight. A Hanlon. 6 ...
Dr. Mamoun Akroush - Google Scholar
https://scholar.google.com/citations?user=F9RhkGEqcZsC&hl=en Marketing Intelligence and Planning 31 (4), 304-336, 2013. 158, 2013. The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment ...
Nitin Bhardwaj - Google Scholar
https://scholar.google.com/citations?user=XZwRXoAAAAAJ&hl=en Interplay of 7Ps of Marketing Mix in Customer Acquisition: An Empirical Study of Retail Banking. N Bhardwaj, N Maharshi. The International Journal of Business ...
Dr. Supaprawat Siripipatthanakul - Google Scholar
https://scholar.google.com/citations?user=C3v-FTsAAAAJ&hl=en Effect of the service marketing mix (7Ps) on patient satisfaction for clinic services in Thailand. P Chana, S Siripipatthanakul, W Nurittamont, B Phayaphrom.